Monday, May 28, 2007


I'm trying to think of what the opposite of disgusting is. Because we need something positive for the designers of road food to shoot for in the future. Just telling people what not to do isn't as effective as giving them a goal. And “delicious” or “enjoyable” seem wildly ambitious. See, I was just on the road for a day and a half. Plenty of time in the car to think. I've been conjuring up marketing slogans: “Shoney's – not half so vile as Stuckey's.” And wasn't there something called Skelley's? A weird triumvirate - restaurants that sound like medieval skin conditions.

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