Monday, December 20, 2010

A hangover from days gone by.

Chuck Taylors used to be made in Massachusetts. Now they make them in China. As far as I'm concerned they're not even real Chuck Taylors. They're replicas. Knockoffs. And PBR? Don't talk to me about PBR. The actual, real Pabst Brewery in Milwaukee closed somewhere back in the mid '90s. What they sell now is Pabst Brand beer, contract-brewed to meet a specific price point and skillfully marketed to a target demographic. And just who is buying this incredibly accurate reproduction of a humble working-class pleasure of decades past? They're young folks from the suburban middle class, mostly. Seeking authenticity.

1 comment:

my name is Ian said...

PBR, beer of choice for the same schmucks who are buying nike all-stars.