Here's what makes us unique.

I'm looking at an outdated promotional calendar that carries upon it the mission statement/motto of the company that gave it away: “Our commitment to sophisticated technology is an investment in customer satisfaction.” Isn't that delightful? It's the sort of thing that's a perfect example of the sort of thing it is. I can envision them agreeing after hours of earnest debate and revision that, yeah, this really gets it. And one guy says, “But what about our tradition of innovation?” Then after a few moments of consideration, somebody says thoughtfully, “I think the tradition of innovation is pretty strongly implied.”