Spitballing, Brainstorming, Benchmarking

Every field of endeavor has its jargon. Like when farmers are running implements across their acreage real fast, they’ll call it walking the dog to make work sound like fun. Soldiers might talk about the pink mist or blue on blue contact to make horrible things sound a little less horrible. In the cubicles where the business of business gets done, you might jump on a call to hammer out a game plan that puts boots on the ground. Maybe circle back to grab hold of some actionable metrics. All this language to make it sound like you’re doing something.