Aspirin, Cellophane, Hovercraft

You know how “Kleenex” and “Jell-O” and “Q-tip” and “Kool-Aid” are trademarks of specific brands that have come to be used as common terms for their respective product categories? You know how that pisses off the trademark holders – the nameless faceless corporate entities that want more than anything to differentiate their brands from alternatives that are functionally identical and differ only in packaging and advertising budget? Are you interested in tweaking the noses of the privileged in a petty and infantile manner? Sure you are. So let’s start referring to every wristwatch, starting with my $18 Casio, as a Rolex.