Heebs and shines, maybe?

Of all the people who misuse words, the ones who piss me off the most are marketeers. Hucksters. Folks in my business. For one thing, they get paid to write stuff, so some level of professional pride should obtain. And there's no underlying depth of feeling to make any errors of usage trivial. This is hackwork pure and simple; at least make it competent. Don't try to sell me a decadent dessert unless you really think I want a chocolate truffle in a state of decay. And I'm not interested in your exclusive resort unless I know who's being excluded.