Monday, February 25, 2008
It looked safe enough from Madison Avenue
Compared to children who live in town, farm kids run about twice the risk of accidental death. That's not my normally perky first sentence. But J.C. Penney just ran a Sunday newspaper insert with a Benetton-bouquet of cute kids perched on a tractor. Wrong message; equipment accidents are the cause of hundreds of child injuries, amputations, and deaths - all part of farm livin'. Yeehaw. Rural health organizations are desperately trying to keep kids away from tractors. Penney's is promoting a clothing collection called American Living. Now doesn't that sound like a corporate commitment to USA-made apparel? It's not.