Monday, March 9, 2009

Enjoy my crusty exterior

I have in front of me the bag from a loaf of bread. Not just ordinary bread- “authentic artisan bread.” And this bag is crowded with type, marketeering blather promising that each loaf is “gently shaped” before baking, directing me to enjoy it, and warning that it may contain wheat. Further down, there's a whole paragraph under the heading “sandwich assembly.” In case you bought this loaf of bread but don't know how it works. It's somebody's job to cover these bread bags with words; a certain percentage of absolute drivel is inevitable. I know the feeling.

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