Monday, March 23, 2009
Played by horns in pedal tones.
India's Tata rolls out the Nano. On its surface, this is simply a statement of fact: the Nano is the world's cheapest car- it costs less than two grand brand new. It looks like a toaster on a roller skate. Probably a lot of Americans will be buying them as spare transportation to get back to the clubhouse if their golfcarts break down. Heck, you could carry one in your backpack in case your legs get tired. But that's not the best part. The best part is the euphonious sentence, “India's Tata rolls out the Nano.” It's pure music.