You know how you'll be reading and without quite knowing what's happened to you you'll be giggling all by yourself or worse in a public conveyance? Or crying? That's how good writing works. You don't go, “My, but that's well written.” It just sneaks up on you disguised as normal words. So what's terrible about a bad book from a good writer is it lets you in on all the tricks. It ruins everything. It's like a magic show. If you start off thinking “This is a guy with pigeons in his pockets,” the whole thing is kind of pathetic.