What's this guy's beef?

Michael Pollan was just on the BBC explaining that the main way he makes ethical meat eating decisions is by spending more money. Which is a brave thing to admit, I think, that your claim to an ethical position is something you purchase, like a medieval church indulgence. Then there's those products you can get that promise to use some of your money to give the same stuff to poor folks. This buys you the luxury of charity without eye contact. The poor themselves, presumably, cannot afford to make the same choice. So ethics and morality are luxury items. Commodities.