From the frozen North, a request for some creative thinking around Milwaukee's “image marketing and brand identity.” Here are my suggestions:
Top 10 Milwaukee branding statements:
10: Like Minneapolis, with cheese!
9: Milwaukee: did you order this weather?
8: We used to brew beer.
7: Why is this lake named after the wrong state?
6: Small town thrills, big city charm.
5: Up to 15 days of sunshine every year!
4: Hey! Who remembers the Pacer?
3: If Chicago was New York, we'd be Jersey.
2: At least we're not Cleveland.
1: Milwaukee: A great city with a great motto.