Now how much would you pay?

Remember the Pocket Fisherman? It was this little stubby fishing rod and reel to carry with so you could fish anywhere. The same guy brought us the Veg-O-Matic, Mr. Microphone (Hey good lookin', I'll be back to pick you up later!), and a sort of toupee in a spray can that made for the weirdest half hour of television ever. There's not a single real invention in there, but there is an admirable pattern of enthusiastic marketing innovation. So here's where I'm going with this: I believe that Steve Jobs is nothing less than the Ron Popeil of our generation.