Monday, April 13, 2026

Taste the JOY of FLAVOR

The bag of Lays potato chips has an unnecessary (you’ve already bought them) promotional blurb that stumbles its way to this final boldface tagline: Taste the JOY of FLAVOR. “Taste the JOY of FLAVOR” is not the work of a lone brain-damaged imbecile drooling over a keyboard but of multiple corporate committees and professional marketing teams debating every syllable. They were so pleased with their work that the phrase “Taste the JOY of FLAVOR” is trademarked to protect it from unauthorized use. This sort of thing makes me want to travel back 14 billion years and prevent the Big Bang.

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