Monday, October 15, 2018

The Lone Ranger. Sergeant Preston of the Yukon.

As a boy I assumed that Zorro, Superman, and Sky King were all one guy, who also sold everything from watchbands to refrigerators. This authoritative Brylcreemed baritone didn’t look like anybody I knew in real life, so I guess it never occurred to me that there might be duplicates. After peaking with the election of Ronald Reagan, that square-jawed broad-shouldered American male archetype is pretty much passé now, supplanted by a different standard spokesman – hipper, self-effacing, way more woke. Don’t get me wrong. I don’t miss the old model. I just wonder if little Beardy McTightsuit is really any improvement.

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